Opportunity Areas for Innovation
Imagine this situation: a client hires us in remote mode to analyze metadata from visits to their website.
Their initial goal was to develop a mathematical predictability model, but what we discovered was even more exciting.
Working the data we found a very large area of opportunity with customer segments they hadn’t considered including a 65+ audience.
We researched the sector and customer profile to analyze that smaller groups had better purchasing power and cash flow generation potential.
We created a series of recommendations to attract staff from these segments and a predictive mathematical model.